Call to action!

Last week we had to bring "a call to action" to class for show and tell. I picked this ad I found in Good magazine. The call to action is telling people to sign up for "i'm." Every time you IM someone "i'm" will donate money to some of the world's most effective charities including: Unicef, American Red Cross, Boys & Girls Clubs and many more. What I liked most about this ad was it was all done with text. I really like typographic form. I think there is so much emphasis put on images-- which are very important-- but I like when there is one component to an ad and the message can remain powerful.